…hates to admit he might have a blog.
An Identity is a Logo, and sometimes a word, or a simple URL.
Think McDonald’s, Kleenex or Amazon.com
A Brand is not a logo, and it’s certainly not a URL. Those are the stimulus.
The Brand is the response.
This idea-dumping ground is updated Monday and Fridays with hacks, vinyl album art, tutorials, DIY Instructions, free PDFs, scans-of-the-day, and gentle criticism of American society. Click here to see a list of all of our posts.
Andrew Davidson runs Under Design, a boutique design firm in Philadelphia. He might claim to be super-seriously busy, but you can always contact him via his website.
